There is no single right budget, but there is a simple way to decide.
Start from your goal
Work out what a new customer is worth to you. If a customer brings you 500 MAD in profit, you can afford to spend part of that to win them.
Start small and test
We recommend at least 3,000 MAD per month on Meta or Google to collect enough data. Test a few ads, keep the winners and stop the losers.
Track every dirham
Install tracking so you know which ads bring messages, calls and sales. Without tracking, you are guessing.
Learn more about our paid advertising service.